This is the start of a street fashion blog (oh no, another one!) that is trying to connect with a city that has the reputation of being well, boring. Toronto has the pulse of being Canada's New York; Montreal has the European influence; heck, even Calgary has the money to ride the recession and drive the fashionistas to Holt Renfrew with Cowboy hats in check. (All three cities also had a H&M before we were blessed with the flagship store that opened at Pacific Centre in 2008.) So what about Vancouver? The city has been documented as a gortex capital of Canada of sorts, and if you look out of any street corner, you are bound to see women wear Lululemon pants with Aritzia jackets. But, as a former Vancouver street fashion blog, The Commodified, has documented - it is fashionable - putting it on par with its eastern metropolis neighbors, Toronto and Montreal.
So what about this blog? Seeing as the main street fashion blog, The Commodified, is no longer updated, I saw an opportunity to pick up the reigns. This blog is designed not only to document the eclectic aesthetic of fashion in Vancouver but to also, above all, have fun with style through these photographs.